Rebrand
Sieverts has Rebranded to Zenith Radiation Safety
To help make the transition as clear and straightforward as possible, the following answers address the most common questions clients may have about the rebrand.
No. Sieverts Radiation Protection Consultancy has rebranded to Zenith Radiation Safety. This is a change of brand, not a closure of the business. The same team continues to provide radiation safety services under the new name.
Over time, the Sieverts name became strongly associated in the market with the original founder and a past legal matter that no longer has any connection to the current team or operations. To avoid ongoing confusion and to make it clear that today’s business is led and run by a different group of professionals, the business rebranded as Zenith Radiation Safety.
This change helps clearly separate the current organisation from that historic event while continuing to provide the same radiation safety services through the same professional team.
No. Any work already completed by Sieverts remains valid and recognised. Reports issued before the rebrand remain fully usable for regulatory, audit, and record-keeping purposes.
The business continues to stand behind all historical work completed under the Sieverts name. The rebrand does not remove or change responsibility for work already performed.
Yes. Work performed after the rebrand will be issued under Zenith Radiation Safety branding, including reports, certificates, and other formal documentation.
Yes. The rebrand does not change the team delivering the work. The same medical physicists and Radiation Safety Officers continue to provide services under the Zenith name.
No. Existing agreements, scopes of work, and fee arrangements are not affected by the rebrand unless otherwise specifically discussed with you.
No. Your compliance status is based on the work completed and the reports issued, not on a change in business branding.
From the rebrand date onward, please use the updated Zenith Radiation Safety contact details provided in our communications and on this website.
Our bank account details remain the same, so this change should not affect your payment processing. If your accounts team has any difficulty processing payments because of the new business name, please contact us at info@zenithradiation.com.au and we will assist.
For historical work, you may continue to refer to Sieverts Radiation Protection Consultancy where that is the name shown on existing reports or certificates. For new work going forward, please use Zenith Radiation Safety in your systems and records.
No. Your existing points of contact with either the Physicists or the Administration team will remain the same, although their email addresses and branding may be updated to reflect the new business name.
No. Existing reports issued under the Sieverts name remain valid. There is no requirement to replace them simply because the business has rebranded.
No. The core services provided by the business remain the same. The rebrand is about clarifying the business identity, not changing the quality or continuity of service.
The business is now under new ownership and management, and this rebrand reflects that transition. As this was a private sale, details relating to individual shareholders or investors are not disclosed.
What can be confirmed is that the current operations and direction of the business are led by the new management team, with a clear focus on maintaining compliant, high-quality radiation safety services for clients.
No. The underlying Radiation Safety Officer appointment does not change just because the business is rebranding. The same organisation and designated RSO continue to provide radiation safety oversight to your practice.
Yes. Any posters or notices that show “Sieverts Radiation Protection Consultancy” or similar should be updated to show the new business name and branding, so that the information displayed is current and not misleading. We aim to be in contact with you to facilitate those changes within the next 2 months to effect the change.
If you have any questions about the rebrand, historical reports, future work, or administrative updates, please contact the Zenith Radiation Safety team using the contact details on this website.
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